PLF – Privatel Label Fair 2019 in Shanghai, China, will be held in the 9th year after the first event took place. The PLF is the pendant to the European PLMA show,  which is held in Amsterdam, The Netherlands, each year, since 1986. The Shanghai Private Label Fair (PLF) aims to help retailers and wholesalers to connect with manufacturers of private labels and bring togehter exporters / importers.

Good reasons to visit

At PLF you get in touch with local and international private label manufacturers and find new partners. It will give you priority access into the booming Chinese market at the largest Label & Brand Licensing event in China and in the Asia Pacific region. You will gain knowledge about new trends, products and resources that are available for your retail business or wholesale company. Take advantage of the opportunity to participate in a series of face to face meetings between decision makers from retail chains and private label manufacturers.

Why does MBB go to PLF?

We observe the market in Asia since 3 years now. It is the first time that we will see this show. Even at first sight there is no direct connection between our key business for ingredients in pet foods, there are good reasons to still take part. In Europe pendant PLMA is good place to meet pet food manufacturers and it is always a place to meet the decision makers. Pet Fair and CIPS exhibitions are quite common now for all the European OEM prodcuers of pet food, PLF still seems to be a secret tip.

So, let us see how this show can benefit the European pet food companies.

We will be back with a report after the show.