Christian Köhler, owner of MBB GmbH, was recently invited by André Keeve for an interview for his podcast Handelsvertreter Heroes. In a captivating conversation, Chistian, as a passionate pet food entrepreneur, shares with André his inspiring journey from his first experiences with the core business while still at school, to his sports management studies and the acquisition of MBB GmbH.

He also talks about the “common WHY” and the team spirit at MBB. At MBB, it’s not just about selling products, it’s about “keeping the heads clear” for customers and suppliers so that they can focus on their core business and pursue a common mission. Also discover how Christian has created #PetfoodNation, a platform that serves as a central hub for news, information and events and offers sustainable added value for all players in the pet food industry.

Learn why quality, service and international collaboration are crucial for us at MBB and how digital infrastructures and positioning have a positive impact on our business. There are also fascinating insights into intercultural collaboration, Shanghai travel and its challenges.

Enjoy the episode! – Listen now.

Listen now - Podcast Teamwork and a clear purpose as drivers of corporate success - with Christian Köhler