Christian Köhler presents MBB’s holistic cost philosophy at the 4th KIN Roundtable Petfood in Neumünster

At the 4th KIN Roundtable Petfood, held June 25–26, 2025, at the KIN Food Institute in Neumünster, MBB GmbH’s CEO and owner Christian Köhler delivered a thought-provoking keynote: “Hydrocolloids in Petfood – Cost in Use Beats Cost per Kilogram: A Paradigm Shift for Decision-Makers.”

His message: Stop evaluating raw materials solely by price per kilogram. Instead, consider their broader impact on production efficiency, process stability, and product quality. This holistic view of cost, long advocated by MBB GmbH, is central to enabling pet food manufacturers to keep their heads clear – for their core business.

More Than a Price Tag: The True Cost of Ingredients

In his session, Köhler encouraged attendees to reframe their thinking. When assessing ingredients such as carrageenan, guar gum, or cassia gum, the key is not the lowest unit price – but how the product behaves in your process.

Core discussion points included:

  • Process behavior: How do different hydrocolloids affect viscosity, homogeneity, and dosing accuracy?

  • Synergies: What are the compound effects of combining stabilizers like Kappa Carrageenan with Cassia Gum?

  • Line performance: Can the right ingredient reduce setup times and optimize machine throughput?

  • Risk reduction: How does greater process stability minimize downtime, rejects, and customer complaints?

These aren’t theoretical benefits – they translate directly into more reliable production output, lower total operating costs, and a stronger brand image. MBB’s approach ensures that decision-makers are empowered with the data and context to see beyond the cost-per-kilogram tunnel vision.

A Mission in Action: Keep Your Head Clear for Your Core Business

This perspective shift is at the heart of MBB GmbH’s mission. With over 25 years of experience in hydrocolloids and global procurement, MBB connects premium suppliers in Asia with private label manufacturers across Europe – quickly, transparently, and with unmatched service orientation.

By acting as the extended procurement and service team for their partners, MBB ensures that all stakeholders – from ingredient producers to pet food manufacturers – can focus on their core competencies. “Cost in Use” is not just a procurement strategy. It’s an operational mindset that supports sustainable growth, strategic resilience, and market leadership.

Let’s Continue the Conversation

Are you ready to re-evaluate how your ingredient choices impact your business? Let’s talk.
Book your personal meeting with Christian Köhler today – and discover how a smarter approach to cost can unlock your next level of performance.

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