{"id":2713,"date":"2026-06-26T16:00:24","date_gmt":"2026-06-26T14:00:24","guid":{"rendered":"https:\/\/m-b-b-gmbh.com\/?p=2713"},"modified":"2026-06-28T19:57:52","modified_gmt":"2026-06-28T17:57:52","slug":"kin-roundtable-petfood-2026-when-hydrocolloids-meet-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/m-b-b-gmbh.com\/en\/kin-roundtable-petfood-2026-when-hydrocolloids-meet-artificial-intelligence\/","title":{"rendered":"KIN Roundtable Petfood 2026 \u2013 When Hydrocolloids Meet Artificial Intelligence"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><article>At this year\u2019s <a href=\"https:\/\/www.kin.de\/termine\/5-kin-roundtable-petfood\/\" target=\"_blank\" rel=\"noopener\"><strong>KIN Roundtable Petfood in Neum\u00fcnster<\/strong><\/a>, two worlds came together. Worlds that, at first glance, couldn\u2019t be more different: <strong>Hydrocolloids<\/strong> and <strong>Artificial Intelligence (AI)<\/strong>. Yet both topics share a common purpose: they help manufacturers in the Petfood industry stay focused on what truly matters\u00a0 their <em>core business<\/em>. <a href=\"https:\/\/www.linkedin.com\/in\/christian-k%C3%B6hler-mbb\/?locale=en\" target=\"_blank\" rel=\"noopener\">Christian K\u00f6hler<\/a> of <strong>MBB GmbH<\/strong> demonstrated how traditional expertise and modern innovation can complement each other perfectly.<\/p>\n<h2>Hydrocolloids \u2013 Proven Solutions with Untapped Potential<\/h2>\n<p>During the conference, several presentations addressed new product ideas and alternative stabilizing systems. However, as Christian K\u00f6hler pointed out, real innovation in this field remains rare. Many proposed substitutes are promising in theory but not yet technically viable. What clearly emerged is that <strong>existing hydrocolloids remain irreplaceable<\/strong> for the foreseeable future.<\/p>\n<p>This observation leads back to a key message that <strong>MBB<\/strong> has emphasized for years: it\u2019s not about constantly searching for new substances, but rather about <strong>understanding existing hydrocolloids in depth. <\/strong>Their synergy, purity, and correct application. These materials, including Carrageenan, Guar Gum, Cassia Gum, and Locust Bean Gum, each have unique interactions that determine petfood texture, stability, and acceptance.<\/p>\n<p>Christian stressed that <strong>true expertise<\/strong> means being able to speak with suppliers on equal footing, identifying deviations, and ensuring that the right material is used for the right purpose. In one case, for a potential new partner MBB helped to discover that what had been labeled \u201cpure carrageenan\u201d for years was in fact a changing premix containing Locust Bean Gum or Cassia Gum food or even feed grade. After a detailed analysis, it became clear that a minor formulation change had silently doubled the carrageenan dosage turning an apparent \u201cprice advantage\u201d into a cost trap.<\/p>\n<p>For MBB, these insights are more than a technical detail. They represent the difference between assumed knowledge and <strong>real control<\/strong>. Helping partners keep oversight and ensuring cost\u2011efficient, stable formulations. That\u2019s what <em>keeping your head clear for your core business<\/em> truly means.<\/p>\n<h2>Artificial Intelligence \u2013 A New Way of Working, Not Just Another Tool<\/h2>\n<p>On the second day of the KIN Roundtable, Christian K\u00f6hler shifted perspectives and explored the role of <strong>AI in the petfood industry<\/strong>. His message was pragmatic and empowering: <em>Start small, but start now.<\/em><\/p>\n<p>Unlike traditional software, AI isn\u2019t something you simply \u201cuse.\u201d It\u2019s a <strong>new way of thinking and working<\/strong>, one that requires daily practice and curiosity. By starting with small, tangible tasks like text structuring, supplier communication, data reviews, even brainstorming. Every company can build AI\u2011literacy step by step. The point is not to replace people but to <strong>enable faster, smarter decisions<\/strong> by combining human expertise with AI support.<\/p>\n<p>In fact, MBB is already putting this philosophy into action. One managing director from a close partner company who attended an early <strong>AI workshop with Christian K\u00f6hler in 2025<\/strong> recently said that \u201cit literally changed my life.\u201d He now uses AI to structure strategic thinking, process information, and prepare decisions much more efficiently. Tasks that used to take several days can now be completed in a single hour\u00a0 or even minutes. That\u2019s the kind of transformation MBB wants to spark across the Petfood sector.<\/p>\n<h2>One Mission \u2013 Knowledge, Partnership and Focus<\/h2>\n<p>Hydrokolloids and AI might seem like two separate topics, but they represent the same mindset that defines MBB: <strong>anticipation, clarity, and partnership<\/strong>.<\/p>\n<p>Both require deep understanding and a willingness to think ahead. Whether it\u2019s about securing consistent raw material quality or introducing intelligent workflows, MBB supports partners who want to <strong>work smarter, not harder<\/strong>. Sharing knowledge openly, guiding partners through complex supply and technology questions, and developing solutions side by side that\u2019s how MBB turns expertise into real value.<\/p>\n<p>As Christian K\u00f6hler emphasized, \u201cour mission <em>\u2018<strong>keep your head clear for your core business<\/strong>\u2019<\/em> is not just a slogan\u00a0 it\u2019s how we think and act every day.\u201d<\/p>\n<h2>Turning Complexity into Clarity<\/h2>\n<p>The 5th KIN Roundtable Petfood once again proved that the industry\u2019s future depends on two things: <strong>technical mastery and adaptive intelligence<\/strong>. Hydrokolloids remain the backbone of high\u2011quality wet pet food, while AI becomes the compass helping manufacturers and suppliers navigate the next decade.<\/p>\n<p>By bridging both worlds, <strong>MBB<\/strong> stands out as a thought leader and reliable partner combining decades of product expertise with forward\u2011looking innovation.<\/p>\n<p>If you attended the conference or are curious about how hydrocolloids and AI can benefit your business, <strong>get in touch with <a href=\"https:\/\/www.linkedin.com\/in\/christian-k%C3%B6hler-mbb\/?locale=en\" target=\"_blank\" rel=\"noopener\">Christian K\u00f6hler<\/a><\/strong>. He will be happy to share insights, best practices, and ways to make your operations more resilient and future\u2011ready.<\/p>\n<\/article>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[299,357,358],"tags":[292,235,353],"class_list":["post-2713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-in-petfood","category-conference","category-hydrocolloids","tag-christian-koehler","tag-mbb-gmbh-en","tag-petfood-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KIN Roundtable Petfood 2026 \u2013 When Hydrocolloids Meet Artificial Intelligence - MBB GmbH<\/title>\n<meta name=\"description\" content=\"Christian K\u00f6hler of MBB\u202fGmbH shares key insights from the 5th KIN Roundtable Petfood\u202f2026, showing how Hydrocolloids and Artificial Intelligence together keep Petfood manufacturers\u2019 heads clear for their core business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/m-b-b-gmbh.com\/en\/kin-roundtable-petfood-2026-when-hydrocolloids-meet-artificial-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KIN Roundtable Petfood 2026 \u2013 When Hydrocolloids Meet Artificial Intelligence - 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