{"id":2664,"date":"2025-06-30T15:06:59","date_gmt":"2025-06-30T13:06:59","guid":{"rendered":"https:\/\/m-b-b-gmbh.com\/?p=2664"},"modified":"2025-06-30T15:06:59","modified_gmt":"2025-06-30T13:06:59","slug":"4th-kin-roundtable-petfood-perspective-change-cost-in-use-for-hydrocolloids","status":"publish","type":"post","link":"https:\/\/m-b-b-gmbh.com\/en\/4th-kin-roundtable-petfood-perspective-change-cost-in-use-for-hydrocolloids\/","title":{"rendered":"4th KIN Roundtable  Petfood &#8211; Perspective Change: Cost in Use for Hydrocolloids"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p data-start=\"387\" data-end=\"495\"><strong data-start=\"387\" data-end=\"495\">Christian K\u00f6hler presents MBB\u2019s holistic cost philosophy at the 4th KIN Roundtable Petfood in Neum\u00fcnster<\/strong><\/p>\n<p data-start=\"497\" data-end=\"784\">At the 4th KIN Roundtable Petfood, held June 25\u201326, 2025, at the <a href=\"https:\/\/www.kin.de\" target=\"_blank\" rel=\"noopener\">KIN Food Institute<\/a> in Neum\u00fcnster, MBB GmbH\u2019s CEO and owner Christian K\u00f6hler delivered a thought-provoking keynote: <strong data-start=\"677\" data-end=\"784\">\u201cHydrocolloids in Petfood \u2013 Cost in Use Beats Cost per Kilogram: A Paradigm Shift for Decision-Makers.\u201d<\/strong><\/p>\n<p data-start=\"786\" data-end=\"1122\">His message: Stop evaluating raw materials solely by price per kilogram. Instead, consider their broader impact on production efficiency, process stability, and product quality. This holistic view of cost, long advocated by MBB GmbH, is central to enabling pet food manufacturers to <strong>keep their heads clear \u2013 for their core business<\/strong>.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 data-start=\"1124\" data-end=\"1178\">More Than a Price Tag: The True Cost of Ingredients<\/h2>\n<p data-start=\"1180\" data-end=\"1407\">In his session, K\u00f6hler encouraged attendees to reframe their thinking. When assessing ingredients such as carrageenan, guar gum, or cassia gum, the key is not the lowest unit price \u2013 but how the product behaves in your process.<\/p>\n<h3 data-start=\"1409\" data-end=\"1445\">Core discussion points included:<\/h3>\n<ul data-start=\"1447\" data-end=\"1880\">\n<li data-start=\"1447\" data-end=\"1553\">\n<p data-start=\"1449\" data-end=\"1553\"><strong data-start=\"1449\" data-end=\"1470\">Process behavior:<\/strong> How do different hydrocolloids affect viscosity, homogeneity, and dosing accuracy?<\/p>\n<\/li>\n<li data-start=\"1554\" data-end=\"1669\">\n<p data-start=\"1556\" data-end=\"1669\"><strong data-start=\"1556\" data-end=\"1570\">Synergies:<\/strong> What are the compound effects of combining stabilizers like Kappa Carrageenan with Cassia Gum?<\/p>\n<\/li>\n<li data-start=\"1670\" data-end=\"1770\">\n<p data-start=\"1672\" data-end=\"1770\"><strong data-start=\"1672\" data-end=\"1693\">Line performance:<\/strong> Can the right ingredient reduce setup times and optimize machine throughput?<\/p>\n<\/li>\n<li data-start=\"1771\" data-end=\"1880\">\n<p data-start=\"1773\" data-end=\"1880\"><strong data-start=\"1773\" data-end=\"1792\">Risk reduction:<\/strong> How does greater process stability minimize downtime, rejects, and customer complaints?<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1882\" data-end=\"2171\">These aren\u2019t theoretical benefits \u2013 they translate directly into more reliable production output, lower total operating costs, and a stronger brand image. MBB\u2019s approach ensures that decision-makers are empowered with the data and context to see beyond the cost-per-kilogram tunnel vision.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h2 data-start=\"2173\" data-end=\"2234\">A Mission in Action: Keep Your Head Clear for Your Core Business<\/h2>\n<p data-start=\"2236\" data-end=\"2523\">This perspective shift is at the heart of MBB GmbH\u2019s mission. With over 25 years of experience in hydrocolloids and global procurement, MBB connects premium suppliers in Asia with private label manufacturers across Europe \u2013 quickly, transparently, and with unmatched service orientation.<\/p>\n<p data-start=\"2525\" data-end=\"2888\">By acting as the extended procurement and service team for their partners, MBB ensures that all stakeholders \u2013 from ingredient producers to pet food manufacturers \u2013 can focus on their core competencies. \u201cCost in Use\u201d is not just a procurement strategy. It\u2019s an operational mindset that supports <strong data-start=\"2820\" data-end=\"2887\">sustainable growth, strategic resilience, and market leadership<\/strong>.<\/p>\n<h2 data-start=\"2890\" data-end=\"2924\">Let\u2019s Continue the Conversation<\/h2>\n<p data-start=\"2926\" data-end=\"3166\">Are you ready to re-evaluate how your ingredient choices impact your business? Let\u2019s talk.<br data-start=\"3016\" data-end=\"3019\" \/><strong data-start=\"3019\" data-end=\"3077\">Book your personal meeting with Christian K\u00f6hler today<\/strong> \u2013 and discover how a smarter approach to cost can unlock your next level of performance.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><h2>Keep your \u201cHead clear\u201d &#8211; Contact Us for a Collaborative Future<\/h2>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-padding-bottom:34px;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><p><span style=\"font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">Let\u2019s build a successful and sustainable partnership together.<\/span><\/p>\n<p><strong>MBB\u2019s &#8220;Head Clear&#8221; mission is more than a promise<\/strong><\/p>\n<p>It\u2019s the guiding principle behind our daily work that gives our partners a distinct advantage.<\/p>\n<p><strong>MBB is more than a sales agent<\/strong><\/p>\n<p>We are a partner that grows with you and supports you at every stage of your development.<\/p>\n<p><strong>MBB is made for you<\/strong>.<\/p>\n<p>Whether you\u2019re a private label pet food producer or a raw material manufacturer.<\/p>\n<p><b>\u00a0<\/b><\/p>\n<p><b>Start to keep your \u201chead clear\u201d for your core business &#8211; contact us &#8211; today!<\/b><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-padding-top:200px;--awb-padding-right:50px;--awb-padding-bottom:40px;--awb-padding-left:50px;--awb-overflow:hidden;--awb-bg-image:linear-gradient(180deg, rgba(96,125,139,0.1) 0%,#0081c6 100%);;--awb-bg-size:cover;--awb-border-radius:20px 0px 20px 0px;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:129px;--awb-spacing-left-large:0%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/m-b-b-gmbh.com\/wp-content\/uploads\/2021\/05\/20210531-MBB-Kontakt.jpg\" data-bg=\"https:\/\/m-b-b-gmbh.com\/wp-content\/uploads\/2021\/05\/20210531-MBB-Kontakt.jpg\" data-bg-gradient=\"linear-gradient(180deg, rgba(96,125,139,0.1) 0%,#0081c6 100%)\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-6\"><p style=\"text-align: center;\"><span style=\"color: #ffffff;\"><strong>Get more info<\/strong><\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-3d button-medium button-custom fusion-button-default button-1 fusion-button-span-yes fusion-has-button-gradient\" style=\"--button_bevel_color:rgba(0,0,0,0);--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#0081c6;--button_gradient_bottom_color:#298fc6;--button_gradient_top_color_hover:#0056c6;--button_gradient_bottom_color_hover:#1b65c6;--button_text_transform:uppercase;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/calendly.com\/koehler-christian-mbb\/15-minutes-zoom?month=2021-06\"><span class=\"fusion-button-icon-divider button-icon-divider-left\"><i class=\"fa-video fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-left\">Set a 15 min meeting<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[292,338,339,293,342,235,340,341],"class_list":["post-2664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-christian-koehler","tag-cost-in-use","tag-cost-per-kilogram","tag-hydrocolloids-en","tag-ingredient-synergies","tag-mbb-gmbh-en","tag-petfood-production","tag-process-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4th KIN Roundtable Petfood - Perspective Change: Cost in Use for Hydrocolloids - MBB GmbH<\/title>\n<meta name=\"description\" content=\"At the 4th KIN Roundtable Petfood, MBB\u2019s Christian K\u00f6hler presented why holistic cost analysis \u2013 Cost in Use \u2013 outperforms Cost per Kilogram. 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