{"id":2219,"date":"2024-05-23T07:00:50","date_gmt":"2024-05-23T05:00:50","guid":{"rendered":"https:\/\/m-b-b-gmbh.com\/?p=2219"},"modified":"2024-10-16T19:47:21","modified_gmt":"2024-10-16T17:47:21","slug":"review-of-interzoo-2024","status":"publish","type":"post","link":"https:\/\/m-b-b-gmbh.com\/en\/review-of-interzoo-2024\/","title":{"rendered":"Review of Interzoo 2024"},"content":{"rendered":"

Review of Interzoo 2024: highlights and insights<\/b><\/h2>\n

From May 7 to 10, 2024, Interzoo<\/a>, the world\u2019s largest trade fair for the international pet industry, took place in Nuremberg. As always, the event offered a unique platform for manufacturers, retailers, and service providers from around the world to present the latest trends and products in the pet market. Of course, Manuela K\u00f6lbel<\/a> and Christian K\u00f6hler<\/a> were on-site to nurture the MBB network, make valuable contacts, learn about current developments in the industry first-hand, and track trends.<\/p>\n

Strategic partnerships: The key to success in the pet industry<\/b><\/h2>\n

A central, though not new, insight from this year\u2019s fair was the importance of long-term strategic partnerships. At MBB, we know that building and maintaining strong networks is essential and worth the effort. Our networks are built on trust and reliability, values developed over the years, along with a very high service orientation. Long-term partnerships create sustainable win-win-win situations where all parties benefit in the long run. The intensive discussions and warmth with which we were greeted at our partners\u2019 booths and in the halls were a beautiful proof that the investment always pays off.<\/p>\n

The Value of Clean Raw Materials and Better Control<\/b><\/h2>\n

Another important topic at Interzoo 2024 was the discussion about the quality and control of raw materials. The current reevaluation of various raw materials by EFSA<\/a> (European Food Safety Authority) \u2013 including carrageenan, xanthan gum, locust bean gum (LBG), and guar gum \u2013 highlights the importance of strict quality control. Our market and product analyses, especially for potential new customers, have shown a significant increase in deviations from standards recently. Specifications that barely meet current standards, raw materials that deviate significantly from the declaration, or, even more extreme, contain additional substances not listed in the specification or allowed in the EU, are simply unacceptable in our view.<\/p>\n

We are pleased to note that our customers, especially manufacturers of dog and cat food, are open to our support and welcome our help in building better knowledge. Without a deeper understanding of individual hydrocolloids and their synergies, it is often difficult, if not impossible, for pet food manufacturers to recognize changes in their raw materials. We continue to work on raising awareness and knowledge of the importance of clean raw materials and transparent supply chains, which are essential for product quality and safety.<\/p>\n

Challenges in Handling Raw Materials, Markets, and Functionalities<\/b><\/h2>\n

During the fair, it became clear how little time many companies have to deal intensively with important raw materials:<\/p>\n